Meet Tanya
Tanya Phathanathong is a social media & digital strategist dedicated to helping small & mid-sized businesses connect with their customers online.
Her passion for social media & community management started when she was in university and turned to be a real love affair.
She possesses sixteen years of experience working with world-class brands in the consumer & technology industries. She is a former Fortune 500 professional with a proven track record in delivering business results and providing exceptional service experience.
She holds a Bachelor's degree in commerce with a major in marketing from Concordia University and a Graduate degree in digital marketing from McGill University where she graduated at the top of her class.
Tanya's expertise is a merge of her formal studies in marketing communications, her sixteen years of digital media experience working in corporate marketing communications, client services, digital platform management and her skills in emerging platform technologies, specifically mobile advertising, AdTech and MarTech.
She believes in lean marketing which promotes the concept of JIT marketing strategy, design, implementation and launch.
"Wherever reasonable, campaigns should be delivered quickly, with minimum fuss. Elimination of wasteful marketing activities and crowdsourcing allows us to stay competitive and ahead of the curve. Hunger for innovation and rapidly changing markets force marketers to be more agile and flexible. Lean marketing allows us to do things better, faster and cheaper without compromising values."
Tanya Phathanathong
Chief Strategist & Founder, SocialFuel Media